Why you should Redesign your Website Now
In some cases, even an awesome website can overstay its welcome. Like a mullet, you may assume it makes you appear trendy however, we as a whole know better.
What’s more, similar to a mullet addict, you may be sightless to the issue.
Possibly you’re just excessively near your site to see any issues. Then again perhaps, on account of it’s your site, you’ve quite recently disregarded it the previous few years. One or the other way, you can no more bear to disregard it.
Your site is your online communications and marketing center point. Further, then that, it’s the keystone of entire your marketing attempts! It’s that essential.
4 Reasons Why Your Website Wants A Redesign for Business in Winnipeg:
- Your website design is old-fashioned and the user experience(UX) is not so good.
- Your website is not responsive or mobile friendly.
- Your website doesn’t have SEO or content strategy ready.
- Your website doesn’t have a content management system or CMS.
Let’s take out each of the above to understand it easily.
Old-fashioned Design and UX
Old-fashioned Design
Website design trends will come and go. Such as a couple of years back textures were extremely popular – countless profound earthy colors with torn edges, wrinkled paper, etc.
Nowadays sites are much compliment with a minimal design. This is in part because of the huge boost in mobile users. Flat designs work great on cell phone devices. Also on that in a moment. Do some fair research to perceive how your website design compile to your competitor in Winnipeg. What do you check? What do they appear like? What are the prime impacts?
Consider it like office interior decoration. You realized when you’ve got in the office that hasn’t changed since the 80s. Moreover, you realized when you’ve walked through a new up-to-date space.
Think about the impact each of those gives. First impact count!
User Experience (UX)
Do you consider your website as user-friendly? Keep in mind that you are not your targeted audience! Ask some your customers what they feel about your site. Send them a link and perhaps questions alike…
How frequently do you visit our site?
Is it simple to search what you require?
What could induce it simpler?
Would you suggest our site to others? In case yes, why? In case no, why not?
Advice them to be fiercely honest. And after that get prepared for their replies. You’ll be amazed at how differently your website appears to them.
The finest definition we’ve seen for UX is from UX expert Joe Natoli. This is what he said about UX…
“UX isn’t just about users; it’s really a value loop in three parts:
- The person using the website has to perceive that it’s valuable to them.
- That perception has to be validated through use. Proof equals trust, which means they use and/or purchase.
- When both things happen, value comes back to the business/creator: increased market share, customer loyalty, money made or money saved.”
If you can form trust and value, you’ll form traffic.
Your Website Is Not Responsive or Mobile Friendly
This is awful, awful, sad. Mobile users will get disappointed with your website. Also, Google will punish you in the mobile listings, it’s that imperative.
Google has even built up a mobile friendliness test. This will somewhat give you an initial overview of any possible mobile hiccups.
However, it’s more than just phones. Your website must function well on all devices…
Androids and iPhones
Desktops and laptops
Tablets of various sizes
Your customer’s first impact of you could take place on any of these. How do you seem to be? Anxious? Make a move relating to it.
You have to use responsive website design. Responsive website design ensures that your site glimpse and functions successfully on each and every device discussed above.
Google has currently demonstrated AMP or Accelerated Mobile Pages. In the case that you have large mobile users then AMP may be the approach.
Don’t have SEO or Content Marketing Strategy Ready
Supposing your website don’t have SEO and content marketing strategy ready, then the one and the main reason you get traffic is on account of your site is just flat and old. Site history plays a role in search engine rankings yet it can without difficulty be overtaken.
Search Engine Optimization is the method of optimizing your site for highest search engine visibility. This implies you’ve optimized things like content, page titles, tags, and other areas of code. In this way, when the search engines “crawl” your site, they figure out whether it has worth for specific words and phrases.
However, optimization without a content strategy is a losing fight. Search engines are searching for a contextual value. They will just list websites they consider to be of significant worth to the user.
A useful site is a quick loading site that performs well on various devices along with valuable content (words, video, images, etc) that users will love, mention, share, and come back to.
Google is determining your site…
Does your website deliver helpful content? Is that content significant to your target audience?
How can your website contrast in worth to other websites like it?
Does your website get shares, mentions, likes?
Is your website is linked to on other websites, especially famous ones?
Is your website always revised with new content on a daily basis?
It is not simply keywords. Google is searching for evidence – clue that your website grasps worth for a specific kind of user.
Don’t have Content Management System or CMS
This may have been the highest priority on the list. Only if you can’t revise your site content in-house, you’re battling a losing fight.
A CMS permits you to upgrade your site’s content without any advanced coding knowledge. Without a CMS you are helpless before your internet marketing company or website design development company to make upgrades for you in Winnipeg. On the other hand more regrettable, you depend on your IT staff who have so many other things to do.
This is a bottleneck you can’t bear the cost of – particularly in today’s quick paced economy.
With a CMS you can revise offers, articles, press releases, videos, and so much more. Moreover, Without a CMS you have no content marketing strategy. It just isn’t desirable. Also without a content marketing strategy, you have no practical SEO solution. This implies no traffic.
Your site should be a brochure on the ground gaining the steps on.
There are so many content management systems available for you to select from. Mostly, we suggest WordPress and occasionally Drupal. Both are open source and very much supported.
There is Still Hope for Your Site!
Your site may have been building up at the time of Bush presidency yet there’s still hope. You have experienced on your side however, you’re existing on re-appropriated time now.
Even if you use Web Magic Winnipeg or any another web design company, simply ensure you thoroughly consider the problems above and build up a strong strategy for your new website.
Also, check out some of our Web Magic Winnipeg blogs – lots of valuable things in there! You can contact us at info@webmagicwinnipeg.ca or give us a call at 855-984-1577.
